project

EMBRACE (Ending Metastatic Breast Cancer for Everyone) newsletter

clients

Nancy Lin, MD; Sarah Sammons, MD (Dana-Farber Cancer Institute)

project goal

Initially, to give back to study participants by sharing metastatic breast cancer advances and study updates and outcomes; after the newsletter expanded to include Dana-Farber metastatic breast cancer patients (vs only study participants), included clinical care updates as well

audience

Metastatic breast cancer patients

services

• Communication strategy
• Branding/logo
• Naming
• Editing/writing
• Print design
• Study retention