EMBRACE program
project
EMBRACE (Ending Metastatic Breast Cancer for Everyone) newsletter
clients
Nancy Lin, MD; Sarah Sammons, MD (Dana-Farber Cancer Institute)
project goal
Initially, to give back to study participants by sharing metastatic breast cancer advances and study updates and outcomes; after the newsletter expanded to include Dana-Farber metastatic breast cancer patients (vs only study participants), included clinical care updates as well
audience
Metastatic breast cancer patients
services
- Communication strategy
- Branding / logo
- Naming
- Editing / writing
- Print design