Nurses' Health Study 3 (NHS3)
PI: Walter Willett, MD, Harvard T.H. Chan School of Public Health
Harvard School of Public Health researchers turned to HCC to help recruit 100,000 nurses for NHS3, the “next generation” of the Nurses’ Health Study, which is the world’s largest, longest-running investigation of women’s health. We designed a user interface that appeals to a younger and more diverse group of participants across the US and Canada, then built a website where nurses can learn about the study, join, and take confidential surveys. The homepage features the study’s latest media coverage, and “Tell-a-Nurse” tools encourage peer-to-peer recruitment by making it it easy for supporters to spread the word among their colleagues.